Best for Mac users and casual video editors. USP: iMovie is a free video editing software designed for macOS and iOS users. It’s an intuitive tool that allows users to create high-quality movies with ease. iMovie features drag-and-drop editing, a variety of transitions, audio editing tools, and advanced video effects. It's ideal for beginners and casual video editors looking for a simple but powerful video editor that integrates seamlessly with other Apple apps and devices. Whether for personal use or small business projects, iMovie offers an accessible video editing experience.