Best for small businesses seeking easy-to-use email marketing automation. USP: Mailchimp is an email marketing platform that offers a suite of tools for creating and managing campaigns. Ideal for small businesses and startups, it allows users to design professional emails, automate workflows, and analyze results. With customizable templates and segmentation features, Mailchimp helps businesses enhance customer engagement and build lasting relationships through effective email marketing. It’s perfect for those new to email marketing who need an intuitive platform.