Best for marketers seeking to create cross-platform retargeting ads. USP: AdRoll is a robust advertising platform focused on retargeting ads to boost conversion rates. It allows businesses to create personalized ads across multiple platforms, such as Google, Facebook, and Instagram, targeting visitors who have interacted with their website. With automated ad campaigns and actionable insights, AdRoll ensures businesses can increase sales, maximize ROI, and target the right audience. Ideal for businesses looking to engage visitors after they leave their website and turn them into customers.