Best for marketers and creators looking for easy-to-use design tools for social media. USP: Adobe Creative Cloud Express (formerly Adobe Spark) is a design tool that enables users to create professional-quality graphics, videos, and web pages for social media. With a library of customizable templates and intuitive editing tools, it helps users create eye-catching content without needing advanced design skills. It's perfect for businesses and marketers who need fast and attractive content for social media, websites, and advertisements.