Best for e-commerce businesses on Shopify looking to showcase social proof. USP: Covet is a Shopify app that allows businesses to display user-generated content from Instagram, including product reviews and photos, directly on their e-commerce site. This feature helps businesses build trust with potential customers by showcasing authentic feedback and product images from real users. Perfect for e-commerce stores that want to enhance their website with dynamic, social proof-based content and increase conversions by leveraging Instagram’s visual appeal.