Google Analytics

Tracks website traffic, user behavior, and marketing performance.

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  • Role :
  • Web Analytics 📈
  • Function :
  • Website Analytics 📈
  • Department :
  • Marketers 📢
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Tracks website traffic, user behavior, and marketing performance.
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Best for: Marketers and analysts. Google Analytics provides insights into site visits, audience segments, conversion paths, and campaign performance. Essential for optimizing websites, tracking goals, and improving ROI. GA4 brings advanced event tracking.

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