Best for: Retail and D2C brands. Zaius unifies customer behavior, transaction data, and engagement in one place. Enables personalized campaigns across email, web, and ads. Helps marketers create segments and automate lifecycle journeys. Now part of Optimizely’s digital experience platform
-
Role :
- Customer Data Platform 📊
-
Function :
- B2C Customer Insights 📊
-
Department :
- E-commerce 🛒
B2C CRM platform combining customer data, marketing automation, and analytics.