Best for businesses seeking integrated marketing automation. USP: Zoho Campaigns is an email marketing and automation platform that integrates seamlessly with Zoho CRM and other Zoho apps. Ideal for small and medium-sized businesses, it offers tools for creating professional email campaigns, automating workflows, and analyzing results. With advanced segmentation and A/B testing features, Zoho Campaigns helps businesses engage their customers with personalized, data-driven campaigns. Its integration with the Zoho ecosystem makes it a powerful tool for businesses already using Zoho products.