Best for small businesses seeking robust CRM functionality. USP: ACT! is a trusted and widely-used CRM designed to simplify contact management and sales processes for small businesses. It combines powerful tools like email marketing, lead tracking, and sales pipeline visualization in a single platform. With its customizable workflows and templates, ACT! adapts to your business needs, helping you build stronger relationships and close deals faster. Its affordability and ease of use make it an excellent choice for entrepreneurs and growing businesses looking to enhance productivity, improve customer retention, and stay organized in competitive markets.