Best for businesses looking for AI-powered sales automation. USP: Freshsales is a sales-focused CRM platform powered by AI, offering sales automation, lead scoring, and deal management tools. Ideal for small to medium-sized businesses, it helps teams prioritize leads, manage customer relationships, and close deals faster. Freshsales integrates with various marketing tools and provides deep insights into sales performance through analytics and reporting. The AI-powered assistant and automated workflows make it easy to streamline sales activities and improve team efficiency.