Best for businesses using Google’s SEO platform. USP: Google Search Console is a free tool provided by Google that allows businesses to monitor, maintain, and improve their website’s presence in Google search results. It provides detailed reports on website performance, including keyword rankings, impressions, clicks, and crawl errors. Google Search Console helps businesses track their search performance, identify technical SEO issues, and optimize their websites for better visibility. It’s an essential tool for any business aiming to succeed in Google search.