Best for small businesses wanting affordable access to Salesforce’s capabilities. USP: Salesforce Essentials brings the power of the Salesforce platform to small businesses. It offers essential features like contact and lead management, sales automation, and customer support tools in a cost-effective package. With its user-friendly interface and scalability, it’s perfect for small teams looking to improve customer relationships and streamline operations. The platform’s cloud-based infrastructure ensures accessibility and security, while its powerful reporting tools provide actionable insights. Salesforce Essentials helps small businesses compete effectively by offering enterprise-grade tools at an affordable price.