Best for businesses and individuals looking for a privacy-focused search engine. USP: You.com is a search engine that prioritizes user privacy, giving users full control over their data. With its AI-powered features, You.com provides personalized search results, focusing on the user’s preferences while protecting their privacy. Ideal for individuals and businesses that value data security and want to avoid the traditional search engine tracking, You.com offers a unique blend of personalization and privacy protection.