Best for small to medium-sized businesses looking for a customizable CRM. USP: Zoho CRM is a cloud-based customer relationship management tool that provides sales automation, lead management, and analytics. With customizable workflows, powerful reporting, and integration capabilities, Zoho CRM helps businesses of all sizes improve customer engagement and drive sales growth. Ideal for small to medium-sized businesses, Zoho CRM offers an affordable and scalable solution to manage customer relationships effectively.